Common names: shadbush/shadblow/shadwood (because it blooms when the shad run), serviceberry, sarvisberry, juneberry.
Amelanchier canadensis is a shrubby member of the rose family often found as understory in wetlands. It can procreate via apomixis, where the seeds do not need to be fertilized. Its rose-hip-like fruits are edible, and early pioneers made 'juneberry' pies. It is native to Eastern North America from Newfoundland to Alabama.
The genus name comes from the French word for this plant and is pronounced in several ways - here's a common pronunciation.
Blossom photo: Richard Webb (https://creativecommons.org/licenses/by/3.0)
Fruit photo: yamatsu / CC0
Tree in bloom: Plant Image Library / CC BY-SA (https://creativecommons.org/licenses/by-sa/2.0)